1977 Pontiac Phantom
GM Concept Car

1977 Pontiac Phantom Background:

GENERAL MOTORS CONCEPT CARS
General Motors has a long tradition of 'Concept Cars', 'Show Cars', and 'Cars of Tomorrow'. In fact, they are really credited with creating the world's first such factory-built concept, the 1938 Buick Y-job, styled by Harley Earl himself. It set the auto world on fire. GM parlayed this success into their Autoramas, which were traveling car shows, introducing the public to GMs exciting new cars. Harley Earl had literally brought color and style to GM products, having been raised in the custom coach-building culture himself. He came to GM in 1927 and drove the styling of all five divisions until he retired in 1958. He was replaced by Bill Mitchell, himself quite a styling genius. Mitchell presided over the styling during what turned out to be GMs greatest decade, the 1960s. He retired in 1977. The 1977 Pontiac Phantom concept car was his last project. About it, he proclaimed: "This is the kind of car I'd like to drive".

Check out these CONCEPT CAR BOOKS





Concept Cars: From the 1930s to the Present



Concept Cars



THE WORLD'S WORST CONCEPT CARS: From Creative Failures to Breathtakingly Ugly Disasters



Motorama: GM's Legendary Show & Concept Cars (Cartech)



Concept Cars: Designing for the Future



Creative Industries of Detroit: The Untold Story of Detroit's Secret Concept Car Builder



Concept Cars: From the 1930s to the Present



70s Concept Cars: Yesterday's Dreams of the Future (English, German and French Edition)



Pontiac Concept and Show Cars: Includes Club De Mer, Banshee, GTO Flamme, Cirrus, Firebird Pegasus & More



Modern Chrysler Concept Cars: The Designs That Saved the Company





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Updated 10/24/17

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